Robin Schell, APR, brings over 30 years of behavioral public relations consulting experience to the Effective Advocates Collaborative. Her specialties include strategic planning; behavioral research (qualitative & quantitative); communication & culture audits; community outreach programs; issue anticipation/crisis communication & training. Robin is a frequent speaker and workshop facilitator for clients, professional associations & civic groups. She is an active member of the Public Relations Society of America (PRSA), serving in leadership roles at the Chapter, District & Section levels. She regularly presents a 2-day workshop, “PR Bootcamp,” sponsored by PRSA. She has also served as adjunct professor at the University of New Hampshire and University of South Carolina and is an active community volunteer. She is a contributing author to the 2013 edition of the book “Public Relations Practices: Managerial Case Studies and Problems.” Robin was inducted into the PRSA College of Fellows, which recognizes Senior PR practitioners and educators for their contributions to the public relations profession. She is a graduate of the University of New Hampshire.